品牌经理

岗位职责:
1、Buil******** grow the hospital bran******** through superiorplann******** commun******** an******** of all branding ********ensuring fit with total bran******** an********
2、Work closely with internal partners to ensure smooth translation ofbranding strategies into medical service delivery across all patienttouch points
3、Understan******** business objectives an********, ensuring allbranding efforts are working towar******** define********
4、Use of market intelligence for decision making an******** planning
5、Responsible for the long-term, mid-term, an******** brandinginitiatives planning an******** across all relevant touch points (ATL,BTL, ******** etc.) base******** market understanding
6、Set up an******** annual branding initiatives budget an********metrics
7、Collection of fiel******** an******** metr******** an******** toimprovement action plans
8、Keep up-to-date with leg******** regulations an******** in healthcarepromotion
9、Guide an******** media partners an******** regular quality checks onexecutions through ongoing fiel******** an******** with corporatestandards
10、Buil******** nurture close relationships with stakeholders (a********key opinion lea******** author******** media an******** professionals)to influence favorable opinions an******** obtain update******** oneffectiveness of branding programs