You will be responsible for territory marketing campaign ,productpromotion an******** accounts managemen******** make an********territory marketing plan, improve territory distributors an********'product cognition , increase customers coverage an******** volume.
负责区域内的市场活动,产品推广及重点客户管理:制定所负责区域的市场计划及实施,提高区域内经销商和客户对产品认知,提高客户覆盖率和销量。
Main Tasks & Responsibilities主要工作职责 :
1. Responsible for regional key project promot******** including :Tumor, Thyro******** Hormone, Cardiac , Infection D******** WomenHealth, Critical Care, Emerging Panel an******** Chemistry etc.,an******** regional sales volume of these relate********.
负责区域内重点项目的推广,包括:肿瘤,甲功,激素,心肌标志物,传染病,妇女健康,重症,新兴试剂以及生化项目等,提高区域内产品销量。
2. Develop an******** regional marketing team, work closely with salesteam an******** to achieve annual sales target
发展和管理区域市场团队,和销售团队紧密配合,以确保达成年度指标。
3. Responsible for regional marketing campa******** including: holdingregional events an******** events, sponsoring 3r******** congress etc.,to make more customers have cognition of Roche products.
负责推广活动,包括:举办区域会,城市会,参加第三方会议等模式,以达到更多客户认知罗氏产品。
4. Maintain communication an******** with KOL, cultivate speakers formarket promotion
维护与区域学术带头人的交流合作,为市场推广发展专业讲者。
5. Develop an******** regional Key customers, improve customerexperience
发展并维护区域重点客户,提升用户体验。
6. Conduct product training to sales an******** regularly
定期对销售人员和经销商进行产品培训。
7. Collect an******** customer ******** competitor ******** industrytrends an******** data etc., to make an******** regional marketingcampaign plan better.
收集并整理客户信息,竞争对手信息,行业动态********销售数据等,以更好的制定区域推广计划和实施。
Education & Qualifications教育背景和专业资格 :
1. At least bachelor degree in Clinical Diagnostics Science or BusinessAdministration.
医学检验或临床医疗本科学历
2. Goo******** of English in both spoken an********
英语说写能力俱佳
3. Goo******** of MS office software application
熟练应用微软办公软件
Experience工作经验:
1. At least 7 years sales or marketing experience in IVD orrelate********
至少7年体外诊断领域或相关行业销售或市场经验
2. At least 3 years managerial experience
至少3年管理经验