Marketing Manager 市场经理

Job Summary 职位概述:
You will be heavily focuse******** strategic products marketingan******** qualifie******** for Roche MS-IVD product lines. You will beresponsible to interact with Sales Force, marketing team, clinical valueteam an******** support team to provide leadership for the molecularsolution IVD segment, get the primary resource for technical informationregarding products an******** in the areas of expert******** an********closely with sales team, technical support team, clinical value teaman******** team throughout the region to identify marketopportun******** drive sales, an******** relationships in key accounts.
该职位着重关注于分子诊断解决方案－体外诊断产品线的产品市场的策略和合适机会的确定，与销售团队，市场团队，临床信息团队及技术支持团队协作以领导分子诊断解决方案－体外诊断生物领域，关于专业领域的产品和应用技术信息的主要资源，与所辖区域内的销售，技术支持，市场团队，临床信息团队紧密合作确定市场机会，推动销售指标，维护重点客户。

Main Tasks & Responsibilities 主要工作职责 :
1. Business Development
业务发展
a) Identifying new sales opportunities an******** closely with the salesteam to manage the sales process 确定销售机会，与销售紧密合作，管理销售进程；
b) Identifying the customer needs to provide feedback to the globalproduct management for developing solutions that are focuse******** themolecular solution IVD in Chinese market确定客户需求，反馈信息给全球产品管理层以提供中国分子诊断解决方案－体外诊断市场的发展方案；
c) Developing an******** relationships with key customer accounts aswell as market influencers. 发展与维护重点客户和市场领导人关系；
d) Rapidly developing sales pipeline by introducing new applications byleveraging Roche’s existing product lines for on-label use介绍罗氏现有产品的新应用及已批准的用途以快速发展销售途径；
e) Effectively providing guidance for clinical value team to drivereagent consumption of IVD molecular & tissue products.有效地给予临床信息团队指导，推动临床试剂上量。
2. Application Expertise
应用专业技术
a) Responsible for the production an******** of product ********training materials an******** notes. Frequently working closely withglobal marketing an******** management to develop relevant materialuse******** China market. Examples include: local White Papers,application notes, FAQs an******** for internal an********use.负责产品信息，培训资料和应用说明书的生产和发放。与全球产品管理层紧密协作发展适用与中国市场的资料。例如：内外使用的当地白皮书，应用说明书，常见问题解答及表述书；
b) Ensuring that sales, support an******** are kept informe******** anytechnical or strategic issues that may affect theirroles.确保销售，技术支持了解有关技术或市场策略的问题；
c) Providing Sales staff with applications a******** ensuring productsis targete******** to satisfy customer needs an********.为销售人员提供应用方面建议，确保产品符合客户期望。
3. Market an******** Intelligence
市场和竞争能力
a) Using customer relat******** technical expertise an******** knowledgeto assist local an******** marketing in the planning an******** ofactivities such as product launches, promotional campa******** marketingcommun******** market research an******** activity.运用客户关系，专业技术和产品知识协助策划开展区域市场活动，如：新产品上市，促销活动，市场交流，市场研究和竞争活动；
b) Providing technical information an********, where re******** tosupport strategic plann******** revenue plann******** an********forecast processes. 为策略筹划，预算计划，月度预算提供必要的技术信息和指引；
c) Ensuring that marketing receive product relate******** from customersan******** fiel******** be passe******** to the relevant product groups.确保客户对产品反馈能传递到相关产品部门。

Education& Qualifications教育背景与专业资格:
1. You shoul******** Master degree or above in the life sciencediscipline (molecular b******** genetics or biochemistry required).Completion of an advance******** in business (MBA) or relate******** isstrongly desired. 生命科学硕士或以上学历（分子生物，基因学或生物化学）；工商管理硕士或相关科学优先
2. Proficiency in both spoken an******** English 熟练掌握英语口语及书面表达
3. Goo******** of MS office software application 熟练应用微软办公软件
4. Product & marketing expertise 对产品和市场推广的专业知识

Experience工作经验:
You shoul******** goo******** recor******** working in a MNC company forten or more years, with relate******** work experience in sales,application support, customer service or training. 10年以上相关行业销售，应用支持，客户服务或培训主管外企工作经验