Marketing and Communications Manager市场传媒经理

A. Overall Purpose Of The Job (Brief description of the primary purposeof this position)

In line with the China Sales an******** Strategy, this role will developan******** marketing communications activities for China with a focus onthe Chinese Market.

As a key member of the Raffles Medical China marketing team, this personwill be responsible for the development an******** of an innovativean******** marketing strategy with a focus on digital marketingcampaigns an********, aime******** driving clinic utilization an********membershi******** sales amongst corporate clients an********.

B. Key Responsibilities (Critical responsibilities an******** of thispos******** liste******** order of importance)

1. In conjunction with the Clinics Marketing Manager design an******** aChinese marketing strategy inclusive of events, campaigns an********.
2. Develop an******** our digital strategy by localisation an******** ofthe website an******** of our social media profile.
3. Ensure quality of Chinese translation an******** representation ofRaffles Medical n in all internal an******** communications.
4. Monitor effectiveness of Marketing campaigns an******** on results.
5. Develop relationships with media contacts an******** the media aspectof China’s marketing an******** ******** including coordinating pressmaterials an******** creation.
6. Support a vibrant client an******** education programme an********innovative ways to touch clients an******** users in the corporatesectors, with the aim to increase utilisation clinic services.
7. Participate in and/or lea******** business projects on an ad-hocbas******** as require******** the business.

C. Job Profile

Require******** an******** (Brief description of technical knowledge orskills neede******** perform the job)
• Digital capabilities – experience with WeChat management, WeChattools, website development an********
• Ability to drive organise an******** events, translate mater********manage projects
Require******** (Critical behaviours necessary to successfully performthe job)
• Strong Business acumen with a focus on marketing skill set
• Hands on an********-oriented
• Strong writing skills an******** writing an******** technicalinformation into simple an******** value propositions
• Strong plann******** organizational an******** skills
• Strong communication capabilities; native mandarin Chinese an********in spoken an******** English
• Team player: comfortable an******** to work in cross-functionalan******** teams
• Client an******** centric orientation
• Proven, strong ability to execute job requirements on t******** withsuperior quality
Require******** Experience (Brief description of the job-relate********neede******** perform the job)
Incumbent must have the following expertise/track record:
• Digital expertise an******** - Develope******** successfullyexecute******** marketing campa******** develope******** manage********tools including website management, WeChat.
• Ideally 5-7 years of experience in market******** business orrelate********; experience in service marketing preferred.
• Proven track-recor******** working successfully in teams
• Dynamic individual with demonstrate******** to mee******** setquantitative objectives in previous positions.
Require******** (Brief description of the educational backgroun********to perform the job)
• University gra******** preferably in business stu******** marketing orcommunications at a postgraduate level preferred
Require******** (Brief description of the language skills neede********perform the job)
• Fluent in Mandarin Chinese with strong written an******** capabilities; Fluent English
Travel / Rotation Requirements (Brief description of any travel orrotation requirements)
• If needed