Clinical Marketeer(临床专员/放射/影像)

Clinical Marketeer

ROLE DESCRIPTION
Clinical Marketing Specialists are a critical part of the produc********team along with the Product Managers an********&D team. Their goalis to ensure produc******** meet an******** desire******** outcomesan******** factor******** experience specifications. They areinvolve******** all phases of produc******** development an********lifecycle management. Clinical Marketing Specialists spen********-40% oftheir time in the market with cl******** supporting clinical trialsfiel********, an******** priority customer concerns. Therefore they mustbuil******** an******** a reasonable network of Key Opinion Leadersworldwide. They spen******** rest of their time representing the voiceof the clinician in their BIU, driving clinically oriente******** humanfactor innovations.
RESPONSIBILITIES
■ Drive clinically-oriente******** by defining specifications that meetthe clinical workflow an******** requirements of clinicians
■ Identify clinical an******** economics benefits by designingan******** user trials an******** trials; translate results of trialsinto a compelling value proposition (including produc******** claims)that resonates with the clinical en********. Provide ongoing an********feedback to the R&D team to continuously improve the design of theproduc********
■ Train fiel******** managers an******** application specialists on theclinical value proposition of new produc******** by demonstratingproduct during launch events
■ Create an******** clinical education materials an******** to keep ourcustomers up to date with our products
■ Support high priority accounts with clinical produc******** issueswhen escalate******** clinical application specialists
■ Represent voice of clinician at PHC by spending time in market gaininga deep understanding of en********’ clinical workflow an********requirements (30-40% of time in market)

CRITICAL LINKAGES
■ Product Managers
■ R&D
■ Fiel********
■ Key Opinion Leader Clinicians


■ Sales

REPORTING RELATIONSHIP
■ Report to Sr. Director or Director of Product Management or BIU GM

SKILLS
■ Deep clinical an******** knowledge of produc******** they represent

■ Expertise on user an******** trial design an******** clinical outcomes
■ Ability to synthesize market an******** feedback on existingan******** products into clinically oriente********
■ Proven communication skills an******** to influence an organization(especially non direct reports) to develop solutions with exceptionalclinical value propositions
■ Excellent English language skills plus one other language
■ Ability to collaborate effectively with produc******** managersan********&D to continually ******** as well as collaborate, withfiel******** managers an******** customers

MINDSETS AND PERSONAL CHARACTERISTICS
■ Clinical mindset focuse******** generating clinical outcomes
■ Collaborative attitude towards problem solving

EXPERIENCE REQUIRED
■ 5-7 years of relevant clinical experience
■ Registere******** degree or equivalent preferred
■ Human factors experience preferred
■ Expertise in healthcare economics preferred

CRITERIA Category
Yrs Experience 5-7
Number of Product Lines Low/Med
Complexity of Product Lines Low/Med