United Family Healthcare –Market Development Officer-市场发展主任-北京-01235

岗位职责
Day-to-day comp******** up******** an******** of highly pertinent marketresearch data from which the company will make strategic marketingdecisions regarding existing an******** markets. This includes sourcingcompetitor ******** crafting spreadsheets an********, working withoutside market survey compan******** an******** such researchactivities;
o Brainstorming an******** marketing strategies for ex******** butespecially for new markets, aime******** building patient volumean******** revenue for all fac******** current an********;
o Setting-up an******** strategic alliances with important stakeholdersin current an******** markets;
o Contacting new potential partners an******** market drivers in marketsthat UFH considers for expans******** maintaining an orderly database ofthese stakeholders;
o Attending stakeholder meetings with the VP of Marketing an********an******** notes, following up on specific activities that result fromthese meetings;
o Developing targete******** campa******** especially fornon-insure********;
o Building self-conta******** package******** programs aime********increasing awareness an******** of the UFH model to new potentialstakeholders who are unfamiliar with the UFH brand;
o Deepening bran******** by helping to maintain a strong Visual Identitydatabase;
o Reviewing all relevant daily Chinese media stories an******** keyinformation to the VP Marketing an******** an********;
o Reviewing share of voice media reporting an******** create strategiesto improve media placement return on ******** especially for developingmarkets;
o Compiling marketing reports for other UFH colleagues as well asmarket-level colleagues;
o General liaison an******** with the UFH/Chindex development team;
o Vetting UFH corporate sponsorship opportunities;
o Protecting bran******** visual identity by reviewing Chinese languagematerials an******** produce******** the public.
 Carry out certain administrative work such a********
o Follow-up on key client or stakeholder requests;
o Provide hospital tours for key customers as available;
o Regular relationship management with existing UFH key stakeholders;
o Prepare marketing materials as needed;
o Prepare an******** monthly an******** activity reports;
o Create PowerPoint presentations;
o Track UFH projects an******** with market level facilities.
 Provide ongoing input to an******** ready to assist with projects asrequeste******** the GM of Beijing market, assisting with such projectsas media management, local relationship bu******** an********.
任职条件
Bachelor’s (University) Degree;
 At least three years experience in marketing/communications in ahealth care relate******** in China;
 Proven experience in results driven daily communication with both;international an******** base******** management level executives;
 Proven experience in positively managing budgets an******** withmarket analysis statistical models;
 Media relations skills a plus.
Strong research capabilities;
 Excellent interpersonal skills;
 Communication skills are paramount, both in dealing with potentialmarket drivers outside the organization an******** people at all levelswithin the organization;
 Goo******** (MS Office) skills;
 Professional presentation an********;
 Ability to deliver exceptional value through relationships at alltimes;
 Strong ability to handle multiple priorities an********;
 Have ******** ******** demonstrate********, an******** desire to besuccessful;
 Excellent English language sk******** both spoken an********
 Team player an******** able to work independently in setting upan******** tasks.
Experience creating an******** health care marketing campaignsan********;
 Experience with calling on new customers, introducing health careservices to new potential partners;
 Clear understanding of marketing mo******** key marketing metr********an******** statistical analysis
职位概述
Under the direction of the UFH Vice President of Marketing an********,to assist in compiling an******** highly pertinent market research******** developing targete******** strateg******** strengtheningcommunications capab******** increasing awareness, enhancingbran********, an******** UFH-le******** tact******** especially for newmarkets where UFH plans growth.
部门概述
和睦家医疗集团是中国境内第一家按国际标准设立、诊疗技术领先的综合性医疗机构，我们的宗旨是：在家庭般温馨舒适的就诊环境里，为患者提供独特的、全方位的医疗服务.