Director of Marketing and Customer Care-营销总监和客户服务 - 北京 - 01177

岗位职责
1. Responsible for developing an******** marketing strategies to meetorganizational objectives.
2. Guide marketing division on marketing strategy, designing hospitalbrochures, posting an******** content on the hospital's website.
3. Identifying specialty practices that or physicians who can helpincrease marketing value for the hospitals.
4. Evaluates customer research, market con******** competitor dataan******** marketing plan changes as needed. Oversees all market********advertising an******** staff an********.
5. Plan programs an******** that buil******** between healthcarepersonnel, channel an********.
6. To manage the Marketing Department Budget. Delivery of all marketingactivity within agree budget. Direction of marketing staff where budgetsare devolved.
7. Buil********, value others, communicate effect******** diveexecut******** foster ******** focus on the customer, collaborate withothers, solve problems creatively an******** high integrity.
8. Proactively establish an******** effective working team relationshipswith all support departments.
9. Actively stu******** proposal an******** in any kin******** academicevents, business funct******** compounds events etc.
10. Initiate******** develpment plan base******** marketing research,work out clear develpment plan.
11. Help on any kin******** presentat******** education tool kits forhospital an******** activities.
12. Proposal an********-up strategic alliances with miportant partnerswithin the medical industry.
13. Any other activities relate******** market******** patientexperience an******** develpment.
任职条件
1. Goo******** on medical terminology an******** services.
2. Goo******** strategic plan an******** tactics.
3. Knowledge on industry tren******** foreseen the develpment direction
4. Media an******** management skill
5. Market research, intelligent information collection an********
6. Healthcare marke********promotion an********
7. Excellent knowledge on WOM services an******** services.
8. Goo******** observe an******** customer behavior.
9. Be able to decode market research an********, as well as identify newmarkets an******** for their hospitals.
10. Know SOX principle on customer registration.
职位概述
1. Create an******** marketing stategy an******** for hospitalsan******** services in line with UFH an******** marketing strategy.
2. Develop an******** customer development strategy, existe********services tactics in short term an******** term perspective.
3. Building an******** front line operation a success WOM system.
4. Building an******** a goo******** system on proactive channelan******** care activities to make share outsourcing medical resourcesan******** a positive experience in hospital.
部门概述
Unite******** Hospitals & Clinics is a p******** internationalstandar******** organization in Ch******** our sole mission is toprovide comprehens******** integrate******** services in a uniquely warman******** patient an******** service-oriente********.