Marketing Manager

POSITION SUMMARY:
Direct the marketing an******** team in developing strategicmarketing/communication plans an******** marketing projects inaccordance with the TBH overall strategic plan. Responsible for mattersrelate******** the hospital’s market******** public an********relat******** a******** internal an******** communications.
ESSENTIAL TASKS:
n Innovate with TBH leadership to develop an******** marketingan******** strategy to create consistent bran******** an********top-of-min******** awareness
n Lea******** content team on content planning an********; developdepartment budget an******** data-driven result measurement
n Review marketing material re******** liaise between internal clientsan******** team including setting realistic expectat******** providingdetaile******** to the design team an******** production of collateralmaterials across all marketing channels
n Fosters positive relationships with media to maintain an********company bran********. Supervise the PR specialist to facilitate PRinitiatives
n Develops, coordinates an******** community relations activitiesconsistent with hospital’s strategic plan, including educationalsess******** job fairs an******** events
n Represent or co-represent the bran******** senior management to dealwith external stakeholders including but not limite******** me********physician groups, academic institutions or business partners, etc.

ADDITIONAL DUTIES:
n Provide support to other departments upon request
KNOWLEDGE, SKILLS, an********:
n Strong strategic ******** annual planning an******** KPI settingskills to meet long-term an********-term marketing objectives an********team’s performance to the senior management
n Innovative yet practical thinking on conceptualizing an********marketing program******** to meet objectives an******** impact.
n Strong writing an******** backgroun********. Extensive knowledgean******** in digital marketing
n Demonstrable knowledge an******** in managing PR relate********,including but not limite******** media relat******** stakeholdermapp******** community outreach, crisis management, event management,etc.
n Great communication an******** sk******** both written an******** inEnglish an********
n Previous experience in healthcare service or premium service industrywoul******** a plus
EQUIPMENT/SOFTWARE:
n Master in Microsoft Office suite including MS Project
POSITIONS SUPERVISED:
n Content team, PR specialist an******** associates
EDUCATION, EXPERIENCE, an********/CERTIFICATIONS:
n Bachelor’s degree or above. Education backgroun******** Market********Public Relat******** Journal******** life science or relate********preferred
n Minimum 5 years working experience. In-house marketing position withMNCs in healthcare, consumer-fac******** service-oriente********preferred
n Fully comfortable with multi-cultural, start up working environment