Marketing Director 康复医院市场总监-北京-00959

岗位职责
1. Overall leadership of the whole marketing function of the company
2. Analyzing an******** use of market research data from which thecompany will make strategic marketing decisions regarding existingan******** markets
3. Brainstorming an******** marketing strategies for ex******** butespecially for new markets, aime******** building patient volumean******** revenue for all fac******** current an********
4. Setting-up an******** strategic alliances with important stakeholdersin current an******** markets
5. Contacting new potential partners an******** market drivers inmarkets that UFH considers for expans******** maintaining an orderlydatabase of these stakeholders
6. Leading the development of targete******** campa******** especiallyfor non-insure********
7. Deepening bran******** by helping to maintain a strong VisualIdentity database
8. Compiling marketing reports for other colleagues as well asmarket-level colleagues
9. Executing marketing strateg******** especially for new markets whereUFH plans growth
10. General liaison an******** with the other UFH leadership an********
11. Vetting of all media purchases, corporate sponsorshipopportun******** etc
12. Protecting bran******** visual identity by reviewing Chineselanguage materials an******** produce******** the public
任职条件
1. Bachelor’s (University) Degree
2. At least 5-7 years experience in marketing/commun******** preferhealth care relate******** in China
3. At least 3 years of management an********-leading experience
4. At least 3 years previous experience in managing client relationshipsan******** with key company stakeholders in China
5. Proven experience in results driven daily communication with bothinternational an******** base******** management level executives
6. Proven experience in positively managing budgets an******** withmarket analysis statistical models
7. Proven experience in traditional me******** digital me********an******** of media materials (particularly video) for communicating thecompany’s bran******** an******** offering differentiators
8. Proven experience in understanding sales process an******** managinga sales effort
9. Strong leadership an******** capabilities
10. Excellent interpersonal skills
11. Communication skills are paramount, both in dealing with potentialmarket drivers outside the organization an******** people at all levelswithin the organization
12. Goo******** (MS Office) skills
13. Professional presentation an********
14. Ability to deliver exceptional value through relationships at alltimes
15. Strong ability to handle multiple priorities an********
16. Have ******** ******** demonstrate********, an******** desire to besuccessful
17. Excellent English language sk******** both spoken an********
18. Excel at working in a complex, matrix team approach
19. Experience creating an******** health care marketing campaignsan********
20. Experience with calling on new customers, introducing health careservices to new potential partners
21. Clear understanding of marketing mo******** key marketingmetr******** an******** statistical analysis
职位概述
Lea******** manage the overall marketing an******** function for thecompany. This in particular includes the specific 2014 goals of: (1)transition to full digital presence; (2) production an******** of fullset of education an******** videos; and (3) establishment ofcomprehensive nationwide sales effort. Other responsibility areasinclude: extensive coordination with other executives of the companyabout pro******** service offer******** an********; compiling an********highly pertinent market research ******** developing targete********strateg******** enhancing bran********, lea******** launches into newservice areas; integration of new CRM platform (MS Dynamics).
部门概述
和睦家医疗集团是中国境内第一家按国际标准设立、诊疗技术领先的综合性医疗机构，我们的宗旨是：在家庭般温馨舒适的就诊环境里，为患者提供独特的、全方位的医疗服务.