新媒体产品及运营

岗位价值综述：
1.建立完善市场产品设计体系；
Establish and improve the product design system;
2.建立完整的产品服务模型及产品线上销售渠道；
Establish a complete product service model and digital marketing productsales channel.
3.开发新媒体渠道并进行新媒体运营。
主要岗位工作职责:
1.建立完整的产品及品牌文化；
Establish a complete product and brand culture;
2.对产品进行利润分析，并制定产品竞争策略；
Analyze the profit of products and formulate product competition strategies;
3.分析医疗相关产品及发展趋势，深度挖掘客人需求，进行市场竞争分析，建立完整和创新的产品体系；
Analyze medical related products and development trends, deeply tapcustomer needs, conduct market competition analysis, and establish acomplete and innovative product system;
4.与医疗团队和品牌策划团队一起合作，完成产品包装及线上引流；
Cooperate with medical team and brand planning team to complete productpackaging and digital marketing;
5.建立产品销售策略，开发产品销售渠道，并落实销售目标；
Establish product sales strategies, develop product sales channels, andimplement sales objectives;
6.规划产品销售的KPI目标，监控、追踪及分析指标销售的完成情况；
Plan the KPI target of product sales, monitor, track and analyze thecompletion of target sales;
7.重视和了解客户体验，了解市场发展趋势，并不断对产品进行迭代；
Pay attention to and understand customer experience, understand marketdevelopment trends, and constantly iterate on products;
8.完成新媒体搭建及运营工作，进行各类文案撰写及编辑；
Establish digital marketing and operation, all kinds of copy writing and editing;
9.协助策划市场部各类线下活动；
Assist in planning various offline activities of the Marketing Department;
10.有完整的月及年度工作计划及小结，不断完善岗位内容；
Have a complete monthly and annual work plan and summary, and constantlyimprove the job content;
11.配合其他市场部的工作内容；
Cooperate with other marketing departments;
12.完成上级交代的其他工作。
Complete other tasks assigned by the superior.

岗位任职条件:
学历专业:大专及以上学历。
职业资格:持有相关任职证书优先。
工作经验:2年以上相关新媒体及文案工作经历。

知识技能:掌握市场经营管理、市场经营等方面知识，了解公司经营发展方向和中长期规划目标，熟悉公司经营管理条例及规章、流程。具备一定的计算机及互联网知识基础和审美能力，可熟练应用各类办公软件及信息化应用系统，具有一定的分析总结能力。

能力素质:热忱敬业、主动负责、诚实可信；遵纪守法、廉洁自律。
客户为尊、追求卓越、目标导向、思行结合、创新思维。